Can you imagine a better programme for a beautiful summer day than talking to Gold Diamond leaders Szabolcs and Tündi Czérna on the board of their sailing boat on the beautiful Lake Balaton in Hungary? Continue reading, so you can also experience success and freedom as they are living it.
TEXT WRITTEN BY Susanna Palma Krusinszki
1. Please tell us a little bit about yourselves and why you decided to build the DXN business.
Since we are on the board of our sail- ing ship, we start by saying that this is something we really love and we real- ly wanted to have a summer in which we could decide to go sailing together whenever the weather was fine. So it was important not to have obligations towards any company or person that could keep us from doing this. Anyways, a few words about our- selves. I used to work as a PE teach- er. We both practiced a lot of sports, Tünde played basket in the first divi- sion and I played soccer in the second devision and later in Austria. So this is our sporting background. Our entrepreneur life started with mushrooms, we started to cultivate champignon mushroom in 500 square meters, this was our first business while I was working as a teacher and Tündi also had her full time job. Maybe one day we will publish a book entitled “From mushroom to mushroom”, because we know that this is our last business. Last because we put all our energies in it, we know that this is a long term business for more generations so we know that it will accompany our whole life. So as I told you before, we were both practicing sports, we always seeked victory, we got used to play in a team and to train hard and we can really benefit from this in this business.
2. How did you start building your business?
It was about 6 years ago when I re- ceived an e-mail from László Kócsó. We have always been good friends, we have already worked together and we knew the qualities of one anoth- er. The most important thing is that always trusted each other. When he sent me the mail and I read coffee and MLM I got immediately interested and I had the feeling that it was an opportunity that we could not miss. We started this as a hobby, I already had my telemarketing business that is 21 years old now and I’m still working in it with a partner. This is interesting be- cause even 6 years ago I said that the MLM business is a perfect enterprise that you can do even if you have a job or another enterprise. So it is not like a last chance for someone who has no other working opportunities. This is a genial business that you can build even if you are already earning from another job and I think that in Europe it will remain an opportunity not to miss for many other years.
3. Which are your favorite DXN products?
We like coffee very much, my favorite DXN coffee is the Vita Coffee. How- ever, we have to say that actually we cannot call any product a favorite product because we are using all the DXN products. We use them every day, on one hand because the compa- ny is generously compensating us and on the other hand, these are very high quality products and we can afford ourselves to use them every day, and so do our family members.
4. How do you prefer building your business in so much as personal meetings, online ads, social media or blogging?
I’ve always worked in sales and com- munication, today I can say that I’m an expert in communication. I frequented many trainings because for a telemar- keting company the communication is everything. The MLM business is also based on communication so I like personal meetings very much. However, it is important to note that today the MLM business is not as it was 8, 10 or 20 years ago. The online events are taking the place of the offline ones, you can reach out to more people on Youtube than during a home meeting. I believe in the mix of these communications. To find prospects today it is very important to be online, to show yourself on Facebook, on your blog, to build trust. It is very important to build trust also in the online world. Later, when you already have found the prospects, it is important to give them a system of tools.
5. In your opinion what is the secret of success in DXN?
In my opnion the secret of success is to work in a system. At the beginning we didn’t think about it because the products are so good, the company is so fair that it was not important for us to think about a system. Now that we have big plans for Europe we started to think about a system that is going to help us grow very much, and in our network we found business partners for this. This system can be copied, so people will know what to do between the registration and the desired success. People often get stuck and they say OK, it is a beautiful business, the products are good, I see that it is posi- ble to earn much, but how can I do this? At the beginning a good sponsor can help a lot, but when the network is big you must have a good system. You need books, you need tools, you need events. If you don’t build these conciously into your business, it won’t be copied and sooner or later the ma- chine will stop.
6. How has DXN changed your life?
Well, it is a very very good thing that we are sitting in our sailboat on a working day. My wife is here with me and for me the biggest joy is that tomorrow we are celebrating our 25th wedding anniversary and I don’t have to worry if she makes it home from work so we can go out. I know that we will spend the evening together. Anyways, we are not so particular about tomorrow, we are not waiting for this particular day because all of our days are very happy. We are not celebrating that oh, wow, we made it to this day. I’m thankful be- cause she is my partner and that we can live the life we want to, we can say that we have freedom and certanty in our lives. Even if we still don’t earn the money we want to, we have the certanty that we are able to make it happen. We know that we can make it, we can help new prospects to start their business, we can find new prospects anytime. Even if we are here on the lake, just like today, we have al- ready had a DSP registration. We had new registrations yesterday and also last weekend we met new prospects who are checking out our site and our videos since then. So we experienced many important changes, but the big- gest ones are traveling and freedom.
7. What are your plans for the future?
My big inner desire is to reach the highest business qualification, I want to become a Crown Ambassador. I also set time for this, it is very nice to celebrate your 50th birthday, so I decided that I will celebrate my 50th birthday as a Crown Ambassador. On this very important day I plan to have a huge party with our Diamonds so we can celebrate together. Honestly, I won’t be proud because I reached this level but because this means that I helped hundreds or thousands of people to change their financial sit- uations, to get out from the tunnel, they started to walk the path of inde- pendence. They have hope, they have something to live for, to work for and they have goals. This is very motivat- ing for me. Before ending the interview I must add that although I’m speaking in first person, I have always worked with my wife and since October we work closely together. She has always sup- ported and helped my business, she contributed to my success. During this last year that she is finally not work- ing anywhere else I can say that she is taking a huge part in our projects. Thank you for letting us share our thoughts in the magazine and congratulations to all of the readers who are considering the DXN business opportunity seriously. I really hope to meet all of you during the travel seminars.